If BOOYAH is doing a squarebill, then you know it's going to be done right. We've taken the characteristics of a balsa lure - thump, wide wobble and deflection - and paired it with a tougher than plastic durability through a groundbreaking foam-injected molding process. Pair with a one-piece bill and sound chamber, you get an aggressive hunting action in the 2-5 foot range, bouncing off cover and not rolling to the side plus a unique sound profile bass haven't heard before now. The 1/2-ounce BOOYAH FLEX™II is constructed with through-wire design to ensure strength from line tie to the No. 6 EWG hooks.
We write really great emails.
Share your email with us, and we'll let you know about the latest deals newest products & more.